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How To Read And Interpret The Labels


There are two components of the NatureWise packaging: the kitbox and label. The kitbox is the outside package, which has more real estate for copy, and the label is a condensed version of kitbox. For this reason, the following content will describe the layout of the kitbox.

Kitbox Panels

The “Diet, Exercise, and NatureWise” panel contains the NatureWise credo and is consistent across all products (except the UK/EU, whose copy slightly differs). It also describes the NatureWise difference of quality, safety, and support.


The front panel lists the product name, quantity, benefits, substantiated health claims*

*Anything that is considered a health claim, MUST contain the following disclaimer:

*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease


 The benefits panel provides a brief product description of features and benefits, as is a bit more in-depth than the label front. 



The nutritional panel contains the following:


  • Suggested Use:  Suggested dosing recommendation, ie “1 softgel, two times daily with water.” Some products have a “standard serving” and a “maximum serving” recommendation.  

  • Supplement Facts:  Serving size, servings per container, ie, “Serving Size: 1, Servings Per Container: 180.”

  • Caution Statement:  Contains our standard statement: “As with any dietary supplement, you should consult your healthcare provider before use, especially if pregnant, nursing, have a medical condition, taking medications, or have known adverse reactions or allergies.”

  • Other Ingredients: Delivery form, ie: Softgel capsule (gelatin, glycerin, water)], ingredient, ingredient, ingredient. Any additional information may be provided here, ie: “This product contains approximately 20 mg of naturally occurring caffeine.”


This Product Does Not Contain: This is a list of ingredients not in the product, ie, “wheat, gluten, dairy, corn, soy, eggs tree nuts, peanuts, fish, or shellfish.

Does NatureWise have GOED certification?

NatureWise does not currently belong to the GOED, the Global Organization for EPA and DHA Omega 3. This is a voluntary organization of manufacturers, marketers, and supporters of EPA and DHA omega-3 fatty acids

What does “GMP” mean? 

Good manufacturing practices (GMPs) are guidelines that provide a system of processes, procedures and documentation to assure a product has the identity, strength, composition, quality and purity that appear on its label.  GMPs are an important tool to help ensure dietary supplement product quality, purity, consistency, and safety. 

What does it mean by “Third Party Testing for Purity and Potency”? 

NatureWise products are tested by specialized ISO 17025 third party laboratories. These are trusted third-party laboratories that NatureWise sends its products to ensure quality and safety. Specifically, they are testing for purity and potency.


  • Product purity ensures lack of physical, chemical, and microbial contamination or adulteration.

  • Product potency verifies that the product contains the stated amount of the active ingredient.

What is the significance of non-GMO? 

According to the non-GMO project, GMOs (genetically modified organisms) are plants or animals that have been genetically engineered with DNA from bacteria, viruses, or other plants and animals. These organisms could not grow or survive on their own without these interventions. Foods or supplements containing GMOs include ingredients that are genetically modified using these practices, which are done mainly to increase production output. GMOs are viewed by some as unsafe and banned by most developed nations, such as the UK, Japan, and the EU. In the US they are still legal, but growing consumer conscientiousness and education has led to the demand for products that contain the non-GMO label. NatureWise strives to use non-GMO ingredients in its products.

What is the difference between softgel capsules and vegetarian capsules?

Softgel capsules are made of  gelatin, glycerin, and water. They are NOT vegetarian as the gelatin is an animal product.

Vegetarian capsules are free of animal products. NatureWise vegetarian capsules are constructed from vegetarian cellulose and organic rice extract.

Can I break the capsules in half to divide the doses (or extract the liquid)?

Splitting or breaking certain capsules such as softgels may cause the ingredients to spill. However, it is fine to open vegetarian capsules to divide the dose or facilitate easier swallowing.  

Are all NatureWise products gluten-free?  

All NatureWise products are currently gluten-free, but always check the label first to be sure.  

How should NatureWise products be stored?  

Most NatureWise products should be stored in a cool, dry environment. Refrigeration is an option for softgel capsules, unless otherwise stated on the label.

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